Olena Mykolayivna Mandzyuk is a Ukrainian blogger.
Place of Birth, Education
She was born on February 26, 1990, in Khmelnytskyi.
In 2007, she graduated from Secondary School No. 14. While in school, she competed in track and field.
From 2007 to 2011, she studied marketing at Khmelnytskyi Economic University.
Career
In 2014, Mandzyuk and her friends founded a web design studio that worked with both Ukrainian and international clients.
In 2016, she started a personal blog on Instagram and, at the same time, launched her home-based project, “Dream Fit.” That same year, she and her husband Ruslan opened “Grean Leaf,” an online store selling natural products.
In 2020, she opened her own coffee shop, “booДні. “
She gained popularity through videos in which she shares advice on fashion, lifestyle, and self-care, as well as her personal experiences. In addition, she often addresses social issues and shares her views on current events.
She is also involved in volunteer work. On Instagram, she covers the full-scale war and promotes volunteer initiatives, urging her followers to help Ukrainian military personnel and civilians who have been affected.
Scandal
In 2023, Mandzyuk was in a conflict with blogger Dmytro Hutsulyak, with whom she had previously collaborated on volunteer initiatives. According to her, he engaged in public insults and humiliation, made threats, and spread rumors about racketeering in the city.
Another scandal erupted between Mandzyuk and blogger Anna Alkhim. After a video was released in which Alkhim was asked to sing in Ukrainian—and her reaction sparked outrage—Olena urged her followers to stop following her colleague. She accused Alkhim of spreading pro-Russian narratives on social media. Eventually, the confrontation escalated into mutual insults and public statements, and Mandzyuk reported that she had received threats.
In 2025, another scandal erupted around Mandzyuk following a post in which she stated that her children could beat up Russian speakers and that there was no problem with that. After the post gained widespread attention, it was edited, but the police opened a case under Part 1 of Article 161 of the Criminal Code of Ukraine regarding incitement to hatred, which carries a fine, restriction of liberty for up to 5 years, or imprisonment for up to 3 years. People’s Deputy Oleksiy Goncharenko filed a complaint with the police.
Personal Life
In March 2015, she married a man named Ruslan. The couple later had two children—a daughter named Mira and a son named Lad.
In 2022, Mandzyuk announced her divorce from her husband.
