{"id":4937,"date":"2025-11-17T13:29:22","date_gmt":"2025-11-17T11:29:22","guid":{"rendered":"https:\/\/thepersona.com.ua\/andriy-fedoriv-4937\/"},"modified":"2026-07-21T17:15:44","modified_gmt":"2026-07-21T14:15:44","slug":"andriy-fedoriv","status":"publish","type":"post","link":"https:\/\/thepersona.com.ua\/en\/entrepreneurs\/andriy-fedoriv-4937\/","title":{"rendered":"Andriy Fedoriv"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Andrey Vladimirovich Fedoriv is a Ukrainian marketer, founder of Fedoriv Group.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Place of Birth, Education<\/h2>\n\n<p class=\"wp-block-paragraph\">He was born on <strong>February 1, 1979<\/strong> in Kyiv.  <\/p>\n\n<p class=\"wp-block-paragraph\">He studied at secondary school No. 57 with in-depth study of English.  <\/p>\n\n<p class=\"wp-block-paragraph\">From a young age, he showed interest in entrepreneurship and attended the Junior-Business club, where he studied the basics of marketing, macroeconomics and accounting.<\/p>\n\n<p class=\"wp-block-paragraph\">After graduating from school, he entered the Institute of Journalism of Taras Shevchenko National University of Kyiv as an international journalist. He completed his studies in 2000. <\/p>\n\n<h2 class=\"wp-block-heading\">Career  <\/h2>\n\n<p class=\"wp-block-paragraph\">In 1995, Fedoriv began a career in business journalism, writing about marketing and management for the magazine &#8220;Capital&#8221; and the newspaper &#8220;Business&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\">In the period from 1998 to 2003, he worked in international advertising agencies Adell Saatchi &amp; Saatchi and Bates Ukraine. At the age of 20, he became the company&#8217;s development director.   <\/p>\n\n<p class=\"wp-block-paragraph\">In 2001, he joined the board of the All-Ukrainian Advertising Coalition, and in 2002 he <strong>founded the advertising agency &#8220;Apricot&#8221; within the holding<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">In October 2003, he left Adell Saatchi &amp; Saatchi and Bates Ukraine and, together with his partners <strong>, founded the marketing company &#8220;People&#8221;, the creative bureau &#8220;Sakhar&#8221; and the design studio &#8220;Karandash&#8221;.<\/strong> On their basis, the United Communications communications holding was subsequently built, which united more than ten companies. Fedorov, in turn, <strong>became its co-owner and CEO<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">In 2005, he began teaching marketing at the Kyiv-Mohyla Business School. The very next year, under his leadership, Sahar topped the creativity rating, winning the largest number of awards at various festivals. <\/p>\n\n<p class=\"wp-block-paragraph\">In 2007, he became the youngest winner of the &#8220;Trace in Advertising&#8221; award for his personal contribution to the development of the advertising market of Ukraine.<\/p>\n\n<p class=\"wp-block-paragraph\">In 2010, he left the United Communications holding and<strong> founded his own marketing agency Fedoriv<\/strong>. In a few years, it has turned into one of the most famous and largest agencies in Ukraine.   <\/p>\n\n<p class=\"wp-block-paragraph\">In 2015, the agency&#8217;s team developed a rebranding of the Kyiv Zoo, and in 2019 created a new brand for the city of Vinnytsia.<\/p>\n\n<p class=\"wp-block-paragraph\">In the period from 2010 to 2014, Fedoriv was a strategic partner of the Ostankino Meat Processing Plant. During the collaboration, the positioning &#8220;Dad can!&#8221; was created, which later grew into a separate brand.   <\/p>\n\n<p class=\"wp-block-paragraph\">In 2012 &#8211; 2016, Fedoriv served as chairman of the All-Ukrainian Advertising Coalition. In particular, in 2012, he joined the international association of owners of family companies FBN.   <\/p>\n\n<p class=\"wp-block-paragraph\">In 2014, <strong>he founded the Fedoriv Hub multimedia space in the center of Kyiv<\/strong>. A year later, Fedoriv developed a rebranding of the Kyiv Zoo.   <\/p>\n\n<p class=\"wp-block-paragraph\">In 2016, the marketer created a training course for business owners &#8211; BrandFather.<\/p>\n\n<p class=\"wp-block-paragraph\">Since 2017, <strong>Fedoriv has been running his own YouTube channel Fedoriv Vlog<\/strong>, where he shares his thoughts on branding, business, and creativity.  <\/p>\n\n<p class=\"wp-block-paragraph\">In 2018, he announced the opening of <strong>the Berlin office of Fedoriv<\/strong>, which focused on international projects.<\/p>\n\n<p class=\"wp-block-paragraph\">In August 2019, the agency, together with the Ministry of Digital Transformation of Ukraine and Spiilka design buro,<strong> created the brand of the digital state &#8220;Diia&#8221;.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">In the same year, <strong>Fedoriv announced the creation of the Fedoriv Group<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Since 2018, the marketer has been a member of the independent board of directors of the Barcom agricultural holding, since 2019 &#8211; the development company Riviera Village, and since 2020 &#8211; the restaurant corporation Resta.<\/p>\n\n<h2 class=\"wp-block-heading\">Marital Status<\/h2>\n\n<p class=\"wp-block-paragraph\">Fedoriv&#8217;s first wife was Daryna Zholdak, a Ukrainian art critic, gallerist and curator of Mystetskyi Arsenal projects. She died in February 2012 from a heart attack. In her honor, the marketer founded the Daryna Zholdak Foundation, which supports cultural and educational initiatives in Ukraine.    <\/p>\n\n<p class=\"wp-block-paragraph\">Children from the first marriage:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Yaryna, born in 2004;<\/li>\n\n\n\n<li>Kateryna, born in 2008;<\/li>\n\n\n\n<li>Ivanna was born in 2012.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The second wife was Yaroslava Gres, a Ukrainian journalist, blogger and public figure, co-founder of the PR agency Gres Todorchuk. The couple got married in August 2015.   <\/p>\n\n<p class=\"wp-block-paragraph\">From his second marriage, Fedorov has a son &#8211; Luka, born in 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andrey Vladimirovich Fedoriv is a Ukrainian marketer, founder of Fedoriv Group. Place of Birth, Education He was born on February 1, 1979 in Kyiv. He studied at secondary school No. 57 with in-depth study of English. From a young age, he showed interest in entrepreneurship and attended the Junior-Business club, where he studied the basics [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[837],"tags":[],"class_list":["post-4937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andrey Fedoriv - Marketer - Fedoriv Group &#8211;The Persona<\/title>\n<meta name=\"description\" content=\"Andrey Fedorov - dossier, where he was born, biography, career, family, Daryna Zholdak, Yaroslava Gres, Fedoriv Group, Fedoriv Vlog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepersona.com.ua\/en\/entrepreneurs\/andriy-fedoriv-4937\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andrey Fedoriv - 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