{"id":3320,"date":"2026-03-16T18:59:29","date_gmt":"2026-03-16T16:59:29","guid":{"rendered":"https:\/\/thepersona.com.ua\/iryna-gorova-3320\/"},"modified":"2026-07-08T13:21:46","modified_gmt":"2026-07-08T10:21:46","slug":"iryna-gorova","status":"publish","type":"post","link":"https:\/\/thepersona.com.ua\/en\/entrepreneurs\/iryna-gorova-3320\/","title":{"rendered":"Iryna Gorova"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Iryna Anatoliivna Gorova is a Ukrainian producer, founder and CEO of the music label Pomitni, and co-founder of the project &#8220;Na yii osnovi.&#8221;<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Place of Birth, Education<\/h2>\n\n<p class=\"wp-block-paragraph\">She was born <strong>on December 20, 1977<\/strong>, in Kyiv.<\/p>\n\n<p class=\"wp-block-paragraph\">As a child, she practiced figure skating, rhythmic gymnastics, and chess, and holds a junior-level ranking in chess.<\/p>\n\n<p class=\"wp-block-paragraph\">In 1994, she graduated from Specialized School No. 114 in Kyiv and enrolled in the Faculty of Economics at Taras Shevchenko National University of Kyiv.<\/p>\n\n<p class=\"wp-block-paragraph\">From 2019 to 2021, she studied at the Kyiv-Mohyla Business School.<\/p>\n\n<h2 class=\"wp-block-heading\">Career  <\/h2>\n\n<p class=\"wp-block-paragraph\">Horova&#8217;s first job was at the &#8220;Evening Kyiv&#8221; restaurant, where she worked from 1994 to 2000 and rose through the ranks from cashier&#8217;s assistant to chief accountant.<\/p>\n\n<p class=\"wp-block-paragraph\">After graduating from university, <strong>she began working in the banking sector<\/strong>. In 2000, she joined Legbank, where she initially worked as an economist in the equity capital department. She later became the head of that department and eventually became the head of the depository department.    <\/p>\n\n<p class=\"wp-block-paragraph\">From 2004 to 2006, she worked at Nadra Bank as the head of the VIP client services department.  <\/p>\n\n<p class=\"wp-block-paragraph\">After that, until 2011, she served as head of the Retail Trade Development, Support, and Control Division within the Sales Department at the International Mortgage Bank.<\/p>\n\n<h3 class=\"wp-block-heading\"><br\/>The Transition to Show Business<\/h3>\n\n<p class=\"wp-block-paragraph\">In 2008, Gorova <strong>entered the entertainment industry<\/strong>. Just one year later, <strong>she founded the production company MOZGI Entertainment<\/strong> together with rapper Oleksiy Potapenko. <\/p>\n\n<p class=\"wp-block-paragraph\">In 2018, she joined the CEO Club Ukraine, an entrepreneurs&#8217; club.  <\/p>\n\n<p class=\"wp-block-paragraph\">In 2019, she became a member of the board of the All-Ukrainian Association of Music Events, and in 2021, she became co-chair of the working group on the concert industry under the Council for the Development of the Creative Industries of the Cabinet of Ministers of Ukraine.  <\/p>\n\n<p class=\"wp-block-paragraph\">She also joined the supervisory board of the Ukrainian Agency for Copyright and Related Rights.<\/p>\n\n<p class=\"wp-block-paragraph\">In 2022, she <strong>closed MOZGI Entertainment<\/strong>. A year later, <strong>she founded the music label Pomitni<\/strong>, which operates on an open model: artists can remain independent and use individual or comprehensive services. The first partner was DOROFEEVA\u2014 <a href=\"https:\/\/thepersona.com.ua\/myttsi\/nadiia-dorofeieva-930\/\">Nadia Dorofeeva\u2019s<\/a> solo project.  <\/p>\n\n<p class=\"wp-block-paragraph\">In 2024, she joined the board of CEO Club Ukraine and serves on its GR committee.<\/p>\n\n<p class=\"wp-block-paragraph\">In July, under her patronage, the Pomitni label, together with the &#8220;Aurora&#8221; multi-market chain, launched &#8220;Na yoi osnovi,&#8221; a platform for developing young artists.<\/p>\n\n<h2 class=\"wp-block-heading\">Marital Status<\/h2>\n\n<p class=\"wp-block-paragraph\">In 1994, she married Yuri Gorov. In 1997, their daughter Natalia was born. <\/p>\n\n<p class=\"wp-block-paragraph\">She was later married to Potapenko. In 2008, they had a son, Andriy. The couple divorced in 2014.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iryna Anatoliivna Gorova is a Ukrainian producer, founder and CEO of the music label Pomitni, and co-founder of the project &#8220;Na yii osnovi.&#8221; Place of Birth, Education She was born on December 20, 1977, in Kyiv. As a child, she practiced figure skating, rhythmic gymnastics, and chess, and holds a junior-level ranking in chess. In [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[837],"tags":[862],"class_list":["post-3320","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurs","tag-iryna-gorova"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iryna Horova - Producer - Pomitni - Biography&#8211; The Persona<\/title>\n<meta name=\"description\" content=\"Iryna Horova \u2014 profile, place of birth, biography, career, Pomitni, personal life, family, Oleksiy Potapenko, MOZGI Entertainment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepersona.com.ua\/en\/entrepreneurs\/iryna-gorova-3320\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iryna Horova - Producer - Pomitni - Biography&#8211; 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